bFresh Allston was the first market to open in the Boston area, representing the newest concept store from Ahold's Fresh Formats division. The stores target young shoppers in dense urban neighborhoods, providing them with a selection of grab-and-go and heat-and-eat offerings, as well as fresh produce and a wide range of organic and healthy groceries. The format differs from traditional Boston grocery stores in that it has numerous fresh food preparation areas and a full in-store bakery used to supply additional store locations
CLIENT: bFresh, Ahold
SIZE: 10,800 sq. ft.